ECLA × Goppion | Cafe’ Canova
April 7, 2026ECLA × Montura | Trento Film Festival
ECLA × Montura | Trento Film Festival
Who_ Montura
Where_ Trento, Italy
When_ Spring 2026
What_ ECLA managed the production and on-site installation of the Montura area in the heart of the Trento Film Festival, the most prestigious film festival dedicated to the mountains, coordinating every phase of the project to achieve an immersive setup, fully consistent with the brand's identity.
The project took life in Piazza Duomo, one of the city's most iconic locations, through a modular structure designed to welcome visitors, athletes, and mountain enthusiasts. The space was conceived as a meeting and storytelling hub, featuring dedicated areas for product display, visual and cultural narrative, and audience engagement.
Impactful visual communication, natural materials, and a coordinated design shaped the "𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯𝘴 𝘎𝘰, 𝘔𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴 𝘚𝘵𝘢𝘺" mood - a manifesto that celebrates the timeless value of the mountains beyond the dimension of performance, perfectly integrated into the cultural context of both the Festival and Montura.
Who_
Where_
When_
What_
Montura
Trento, Italy
Spring 2026
ECLA managed the production and on-site installation of the Montura area in the heart of the Trento Film Festival, the most prestigious film festival dedicated to the mountains, coordinating every phase of the project to achieve an immersive setup, fully consistent with the brand's identity.
The project took life in Piazza Duomo, one of the city's most iconic locations, through a modular structure designed to welcome visitors, athletes, and mountain enthusiasts. The space was conceived as a meeting and storytelling hub, featuring dedicated areas for product display, visual and cultural narrative, and audience engagement.
Impactful visual communication, natural materials, and a coordinated design shaped the "𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯𝘴 𝘎𝘰, 𝘔𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴 𝘚𝘵𝘢𝘺" mood - a manifesto that celebrates the timeless value of the mountains beyond the dimension of performance, perfectly integrated into the cultural context of both the Festival and Montura.
